What is a mobile website builder?

Which website builders to choose: a brief insight into 10 popular options

With the biggest part of the business in the world arranged through the Internet, you as a private businessman or your company no longer can afford to be offline. If you are terrified about the budgets outspoken to you by site building companies to make a professional site, here is a wonderful solution: to use one of the website makers at your taste. There are so many of them exist today that it won’t be a problem to choose one to make the job done. It’s rather hard to choose, which of so many options is right for you. In this brief overview, we are taking a glance at 10 most popular easiest website builder to help you make your choice brief and concise.


Website builders to consider

Below, we are considering those site builders:

  • uKit

  • Wix

  • Weebly

  • Squarespace

  • Wordpress

  • Jimdo

  • Site123

  • Godaddy

  • Shopify

  • Strikingly


  1. Description of a website builder uKit

It is filled with many modern adjustable templates for a small price. Vivid discounts, clear interface, and amazing power it offers its users place uKit among the technical and real leaders of the market.


Advantages of this easiest website builder:

  1. Templates are modern, adjustable, light, and easy-to-use.

  2. Gorgeous pricing with the appealing discount system.

  3. Mobile friendliness, SSL, HTTPS go as granted, as well as the absence of limits on the storage place and bandwidth.



  1. You can’t build a powerful blog or an e-store, as compared to other site builders.

  2. Support is done through FAQ, chat, e-mail but not the phone and its FAQ section is limited to English and Russian only.


Pricing model:

This is one of the low-cost site builders on the market, offering you to start with $4 a month and then continue through $8, $9.60, and $12. Buying a subscription of any at 3 months, get -5% discount. 6 months will bring you -10%, 12 months = -20%, and 24 months = -30%.


  1. Description of a website builder Wix

It has been on the market for a long time, millions of users know it. Over 100 million sites are claimed to be created using Wix (according to Wix) but there is feeling that the largest part of them is not used anymore today. It embeds great templates and an app store.



  1. It can be integrated with marketing, accounting, and sales systems.

  2. Nicely looking adjustable templates.


Disadvantages of this website builders company:

  1. It is heavy in terms of resource demand from a PC and an Internet connection.

  2. It is not for powerful e-stores.


Pricing model (a month):

  • for 4.50 Euros, get limited basics

  • 8.50 Euros will remove your ads

  • 12.50 Euros turn on marketing capabilities

  • 24.50 Euros widens those

For web stores, there’re differences:

  • 17 Euros start a web store

  • 25 Euros give it more power

  • 35 Euros give all power Wix is capable of.


  1. Description of a website builder Weebly

This site builder is good for web commerce. Two first subscription plans won’t give you a possibility to build a powerful store but others will breathe power into it. Other sites are doable (but not too good) in it as it is a type of a builder tuned for e-commerce. In loses in power to Shopify but that’s a point you can’t blame Weebly – it does what it can.


Advantages of this web page builder:

  1. You can use it for free, endlessly.

  2. E-commerce is one of the most powerful ones on the market.

  3. Good marketing opportunities even have dedicated tools to do that, under the umbrella of the brand.



  1. No restore/backup option.

  2. You almost can’t integrate with other software.

  3. The blog is scarce, the forum is unavailable.

  4. Page and image management is poor.

  5. Not user-friendly in adjusting templates and limitation of the process of it.


Pricing model:

  1. Free usage

  2. 5, 10, 20, 30 Euros per month each will give you own advantages, from a simple site (5 Euros) to a web store (10-20-30 Euros per month).


  1. Description of a website builder Squarespace

This is a powerful site builder for blogs, forums, business, freelance, and personal sites.



  1. You can build beautiful sites filled with splendor.

  2. It is easy for beginners to start with zero knowledge of building sites.


Disadvantages of this platform to build a website:

  1. There is no phone support.

  2. Marketing is weak.

  3. If you want to embed a 3rd-party app/code, you can’t.

  4. Adding content and editing it is hard.


Pricing model:

12, 18, 26, and 40 dollars, which you can pay for its usage a month, apply only if you pay for 1 year instantaneously. If you are opting for a monthly subscription, be prepared to pay 16, 26, 30, 46 bucks. The latest two options are for e-commerce, the first 2 are for personal and business sites.


  1. Description of a website builder Wordpress

It is the most powerful currently existing site builder, which powers up approximately a third of all the Web.



  1. You can do almost any site with Wordpress site builder.

  2. Nearly endless power thanks to the integration with third-party apps.

  3. It is only simple if you will not need anything that would require a change of code.


Disadvantages of website creation services provided by Wordpress:

  1. No drag-and-drop feature (it must be installed additionally if you seek it).

  2. A lot of coding is required and embedding of everything is done mostly through HTML.

  3. Hard for a novice.

  4. Requires installation and hard adjustment on a PC.

  5. No free subscription.

  6. It has a tangled cost of usage.


Pricing model:

Go blogging for €3, make a personal site for €5, go premium for €8, get to business for €25, and arrange an e-store for €45.


  1. Description of a website builder Jimdo

It is better to use Jimdo for simple sites, from which you won’t require any superpowers. If you want a ‘superhero’ site comparable to Ironman – go to Wordpress. Thor or Hulk – go to uKit. Jimdo will likely give you Green Arrow or Hawkeye only – the weakest from all superheroes.



  1. It is advantageous for beginners, as ease of use is gorgeous.

  2. SEO is highly governable.

  3. The support team is good.


Disadvantages of this quick website builder:

  1. Pricing is not straightforward.

  2. Limited design capabilities, bonding your creativity.

  3. Technical features are poor – it allows some integration but forget about the list of every social media, financial and users tracking tools, as well as CRM and marketing. What it allows is super limited.


Pricing model:

Pricing model shown at the price page of it looks $0-$9-$15-$19-$39 a month but when you register and opt for an upgrade, it somehow changes into a different one (in names and prices, like $7.50 and $20). Convoluted pricing may be the result of a country of your geographic location or just a position of stars in the sky – we don’t know.


  1. Description of a website builder Site123

This site builder is started in 2016 and is destined for the easiest sites only to be created within minutes or hours. You can’t even think about creating anything powerful or professional using this site builder.



  1. You can build a site but it will be super standard, with nearly no adjustment behind.



  1. You can’t integrate at all, with anything.

  2. Pricing is not just convoluted – it’s simply hidden unless you register and push to upgrade. Prices in its pricing page aren’t showing all existing tariff plans.

  3. The support team is terrible.

  4. No backup, no restore.

  5. Site123 claims to own everything you have on your site and can delete you at any time without prior warning.

  6. The company is terribly not public – is it worth working with someone who’s hiding from you?


The pricing model of this interactive website builder:

Currently, the pricing page depicts two plans: a free one and one for $10.80. The rest of it is so super secret that you have to make a lot of tiresome actions to find it out.


  1. Description of a website builder Godaddy

Godaddy site builder is one of the simplest for novice users but it’s deceptive in pricing (1/‘2…n’ years differ), not flexible customization and integration, a need to buy own domain for a separate price and lack of good support.


Rated advantages:

  1. It is easy to start.

  2. Large freedom is given to your domain and actions with it (including registration of subdomains).

  3. Great security, DDoS attacks protection, and reliable hosting on own servers.


Important disadvantages:

  1. You cannot pay for a month, only annually.

  2. The pricing indicated below is only active for 1 year, the first one. When it’s over, all prices become higher for further years.

  3. Support is only via telephone during business hours (weirdly, chat and e-mail aren’t available).

  4. Poor templates changeability and too little apps. Some apps won’t work normally.

  5. You have to buy the domain additionally.


Pricing model:

Its pricing is a classical ‘American-style’ with its $5.99, $9.99, $14.99, $19.99 (instead of rounder 6, 10, 15, and 20 bucks) a month. The online store is the costliest one. Take into account that all sums are billed annually and if you won’t like anything – despite that according to the law, you can opt for money back, they don’t provide money back to you, saying that everything you pay is non-refundable.


  1. Description of a website builder Shopify

It is the best from visual editors for creating your own online store, providing huge power in every aspect of e-commerce and its inclusive processes.



  1. The store you create will greatly boost up your business and lead it to thrive when everything is done correctly.

  2. Lots of templates for e-stores and other types of sites.

  3. Lots of apps, add-ons, and configurations possible.



  1. It’s not strong the same for other types of sites.

  2. It is currently the costliest solution on the market (with its highest subscription plan up to $299 a month).


Pricing model:

There are three plans to choose from: $29, $79, and $299 (for 1 month). In each, commissions get lower, so to make you feel more power of your sales not depleting your pocket.  


  1. Description of a website builder Strikingly

This site builder is not destined to beat powerful competitors like uKit, Shopify or Wix. It is rather in the niche of website makers for beginners, who only want to have something decent in less than a day (few hours optimally). That’s where you definitely won’t have to obtain knowledge of HTML to start your online presence.



  1. You will love its customer support.

  2. A free plan with some basic features.

  3. If you need blogging – this is one of the best solutions on the market, as well as one-page small sites (not landings, though).

  4. Work with templates is easy.



  1. E-commerce is not of power.

  2. A few technical capabilities of integration, without the possibility of powerful ones (CRM, reporting and financial systems).

  3. Editing is easy but limited – maybe even to a smaller extent that one might expect.


Pricing model:

Strikingly offers 4 subscription plans:

  • the one for 0 bucks a month – play around creating as many sites within your Strikingly-branded domain as you wish. You can even sell 1 product per site.

  • ‘Pro’ starting off with 20 bucks a month eventually lowering to $11.20 (depending on the term of subscription – from 1 month to 5 years).

  • ‘Limited’ for $7, $8 or $12 a month.

  • ‘VIP’ for $34.40…$49 a month.


What’s a builder of websites

A website creator is a tool, which may be working completely online or as a mixture of offline and online approaches to work (the brightest representative of the latter is Wordpress). Using its services, it is possible to build nearly any type of sites (excluding large ones such as social media, bookin.com-type or Amazon-type of sites). From personal to business, from an e-store to a landing page, and from a catalog to data exchange portal – any of the mentioned is realizable in a site builder. Such website builder software is designed for all types of users, of any proficiency – from beginners with 0 knowledge to advanced.


Comparing hiring a person-programmer and using top website builders

Pros of a human developer:

  1. There are no restrictions on the type of s site a person/studio can make. Certainly, things depend on the level of proficiency of such a person and you may hire a big team of various specialists if your site is big and demanding but, eventually, the result will step largely beyond possibilities of site builders. Maybe the only exclusion from this rule is Wordpress – and there are chances (just to speak out information frankly) that a hired person/team will use Wordpress for their work to deliver you the result.

Cons of a human:

  1. Cost.

  2. Time.

  3. Efforts.

The above-mentioned are true: for any result you have in mind, you have to be ready to spend a lot of time (the bigger your project, the larger is the span of time), money (even the simplest trifle may cost you a dozen bucks, while a website with all expected functionality starts with thousand(s)), and efforts required because of attached bureaucracy: making documents, reaching agreements, doing negotiations, payments, and so on. The thing you can do overnight for 4 bucks in an online tool may cost you 1,000 bucks and take 2…8 weeks in a team of people. Just because people need to eat food and live under the roof, while software does not.


Pros of a tool:

  1. Ease of doing things. Everybody can come and start doing a website.

  2. Fastness. Speed of performance is one of the decisive factors. The result can be delivered overnight or in 2-3 days.

  3. Low cost.

Cons of a tool:

  1. Not every type of website is doable.

  2. You have to pay every month, no matter if you change anything or not – just for the usage.


Who might use website builders

There are varying categories of people in the world, who use site builders. Those are over two hundred million users globally and we can’t say for sure what’s on the mind of each but those are people not willing to spend time, money, and go through the bureaucracy just to make a decent job. They are full of decisiveness to sit and deal with drag-and-drop, a mouse and keyboard to make it happen. Most online websites are simple (containing not more than 20 pages) and to make one on your own, it’ll take you 1 day (considering that 0.5 days will be spent by you to master the work in a site builder’s interface).


Features to search for in a website builder

  1. Templates. They must be usable, visually alluring, adjustable to your need, and easily represent your ideas or a product.

  2. Mobile friendliness. If it is not there – well, this simple website builder is not worth it.

  3. SEO tools – to move a future website up in the list of search.

  4. Scalability – opportunity to add more features to your website in the future though add-ons, apps, and code change.

  5. Backup and restore – if these won’t be present, you can’t be assured in the safety of your website.


Pieces of advice to choose a website builder

  1. Always seek for modern website builders with decent support service. As if you will have any questions, they have to be answered. Or else you can’t run the website.

  2. Load times. Speed of loading of websites hosted by this or that site builder. Ideally, it must be not more than 5 seconds for every page you’re having.

  3. Uptime. If it is below 98%, there is a chance your online presence or image may hurt. The notion denotes the % time from 100%, during which your website is working.

  4. Modern templates. During the website creation, it is highly possible you want to make it look like ones you like from the Web. If a site builder doesn’t give you any even closely-looking options, you may try another online tool. Remember – the closer the template looks to what you want, the lesser time will be required to adjust it.


Industries’ best website builders

For a small business, we recommend using uKit and Wix – if the activity is not connected to web stores (e-commerce). If it is – then Shopify is the best solution from the easy visual builders. But you can use Wordpress for arranging a store if you are not afraid of many alterations of the code and integration of a WooCommerce tool to start a powerful piece of something.

For bloggers, we recommend considering Squarespace and Jimdo. Wordpress may also be a solution but again, it will be the need to adjust things and looks.

Photographers are going to be pleased by uKit’s great power of visual representations, galleries, and stunning templates it has on hands. Professionals will find anything they need in Wordpress, while mobile possibilities are represented more thoroughly in uKit (even its basic 4-bucks-a-month plan offers astounding strength of mobile pages’ arrangement).

Finally, drag-and-drop is completely absent in Wordpress so don’t choose it if the simplicity is your goal. Try Wix and Weebly instead.


Consumer website builder reviews

  1. Harry from Ireland, about Site123: From all its incomprehensible pricing, weak support team, a possibility to use only PayPal in its store, existence of bandwidth’s limit (which I personally consider outdated technical solution in 2020), and impossibility to pay for a month (this service books for a year only), I’ve decided for myself that this is yet worst site builder.

  2. Quincy from Morocco, about WordPress: I can’t imagine more power in any web builder on the market. With WordPress, it is possible to do even more than some web creating studios offer (and can). Comparing to the simplicity of work in other website making platforms – Wordpress is the hardest. Comparing to the possible result – it’s unsurpassed best website builder. The market of site builders would definitely lose the biggest part of its might if tomorrow WordPress were gone.

  3. Thaddeus from Hungary, about Shopify: If you’re looking for the best site builder for an online store – skip all other options and get straight to Shopify. Its excellence in this area is beyond doubt and it allows everything one might need for an e-store. The perfection of integration, statistics, channels of accepting payments, taxation, connection to CRM, and a zillion of other great functions makes Shopify the best solution.

  4. Billy from Finland, about Wix: Many wonderful adjustable templates are the strong part of Wix. It has a store of apps, from where it is easy to take and integrate, as well as many add-ons to the pages, which are usable through drag-and-drop. Ease of its visual interface is high, the same high as its functionality for small sites with no more than 20-40 pages, as an example. If you want a powerful store, you can’t do it but other websites are pretty doable in this site builder.

  5. Dakari from Algeria, about Squarespace: I wanted to use this site builder for my small store of fragrances and tourist souvenirs. But I was scared off with a pretty big price (even the initial one, paid annually, was 12 American dollars for 1 month). So, after playing around with its functionality during the free trial period, I’ve decided to shift to uKit with its 4 dollars a month and a possibility to be billed monthly, not annually.


Frequently Asked Questions

  • Can I build my first website alone?

That is the main purpose of any site builder – to allow any user to make a website. Some site builders are harder than the others but pretty much all of them allow doing actions in the visual interface, eliminating the need to know how to change code (CSS, HTML, JavaScript). If you find it not easy for you to work in some website maker, then just select another one because, eventually, everything boils down to two things: 1) whether you can do what you need to do and 2) how easy for you to do what you want.


  • How much does it cost to launch a website from start to finish?

Depending on the specific website maker you’re choosing, the price will be from 0 dollars a month to $299 (we’re now talking only about website makers from our list). 0 dollars mean the free subscription, with a lot of limitations set artificially (just to push users to upgrade). The more you pay, the more opportunities are opened for you in each builder. The minimum known price for a month for website makers from the list in this article is $4 a month (uKit) and 3 Euros a month (Wordpress).


  • Mobile device responsiveness

As over 60% of all operations & transactions are done through mobile devices (with this number expected to grow to 70%-85% by the end of 2022), if you are serious about doing business, you can’t maintain your web presence only through a website adjusted optimally for PCs and laptops. Mobile friendliness is at the 1st place for users, for Google, for SEO, and for the profitability of the business. This option is offered by all website makers from our list but in each of them, it will depend on the subscription plan. If you see some website maker that will not offer you mobile friendliness, it is a wise solution to refrain from using it.


  • Drag-and-drop editors

That’s the heart of functionality, allowing users to make a website in a visual interface, not having to deal with HTML, JS, and CSS. Some website makers, certainly, allow a user to get into the code but drag-and-drop is implemented to make things with a mouse – simple yet effective for the most part of users.


  • Domain names

‘yourdomainname.com’ type of domain name looks attractive and memorable and thus, professional. ‘yourdomainhostedbysomewebsitebuildercompany.somethingelse.org.bla.bla.com’ is not a professional domain name and it’s unlikely that someone will remember it (some clients still don’t use Google to google your company or a product, preferring to type in site’s names). The difference between the first and the second is obvious, as well as the price. Some highest-cost subscription plans offer a 1-year domain included into the price, while others offer you to buy it additionally, paying extra (or to connect a domain name that you might already have to their website makers).


  • SEO

SEO is the thing that will make your website be in the search results organically. To make it happen, you have to use SEO tools: fulfilling of meta tags, alt tags of pictures and videos, work with headings. Some SEO tools like keywords, structure, and helpfulness of the content (as a rule, text) is not something that is obviously offered by website makers (but what you have to figure out on your own and use afterward). Application of these allows your website to reach high positions in search, not paying for it real money.


  • What types of website makers exist on the market

Some solid classification is absent but based on what we know we can divide all website makers into such categories:

  • allowing free usage and not

  • for beginners and for pros

  • specialized and not

  • modern and outdated

  • allowing download of a website or any information from it in a bulk and not allowing

  • aspiring to help its users and desiring only to earn as much money as possible.

If you happen to see another classification of website builders – it may also be true and you can use it instead of ours.